Why Google may not win the Social war

(Foreword by Andy Mulholland, Global CTO, Capgemini) I was very interested by the views of a younger colleague – who therefore is more representative of the mainstream social networking – and I asked him if he would write a guest Blog piece. This is the result and I think it ought to encourage some really good responses. Here it is:

In the past few weeks, I have been spending most of my time reading, debating and challenging some popular wisdom around the future of the social networking scene. I would like to share some of my conclusions and ask for your reactions to my thoughts. Continue reading