The various days of Christmas..

The holiday season is finally upon us. George Ritzer famously described Modern malls as the new Cathedrals of Consumption. With shopping increasingly becoming a cultural activity, he likened customers to worshippers, a credit-card constituency voting with their feet and wheels. One of the ways to know that Christmas is here is by the number of emails and post from companies sending Christmas greetings. All sorts of things are turning up in the post including invitations to pre-sale previews, exclusive events etc. Everyone is trying to outdo their rival to reach out to the customer. In their frenzy to gain wallet share, we have seen the emergence of ‘blockbuster sale’ days: Black Friday, Cyber Monday, Boxing Day Continue reading